The use of sound in business-to-business marketing campaigns is often overlooked, but it can be a powerful tool for creating an emotional connection with your audience. In today’s digital world, sonic or audio branding is becoming increasingly important for marketing content developers.
Sound can help to set the tone and atmosphere of your campaign, as well as create an emotional connection with your target audience.
Consuming content on social media channels such as Instagram and TikTok is a multi-sensory experience, particularly for younger audiences who encounter your content whilst wearing their headphones.
We’re all targeting audiences with declining attention spans. Sound could help your content to stand out across over-saturated digital channels as well as help to differentiate your brand from competitors.
If sound is used the actual audio soundtrack is most often an afterthought for marketing teams in a B2B environment. I believe this is a missed opportunity to best support your imagery, video and messaging.
Don’t underestimate the power of sound – it could be just what you need to take your campaigns to the next level!
Get in touch with us @email@example.com if you’d like to create a soundtrack for your marketing assets.